Personal Development Analysis

PDA is a behavioral assessment that through a simple, precise and scientific methodology allows us to discover and analyze peoples’ behavioral profiles. It also allows us to evaluate the behavioral and competency requirements of a job thereby ensuring you select and develop the right people into the right positions.

The PDA Assessment does not qualify behavioral profiles as “good or bad”; it describes the evaluated individual’s behavioral characteristics.


PDA Explained & Summarised


We would like to offer your organisation a FREE online / cloud-based PDA (Personal Development Analysis)  Human Capital Management System.


Completing the 10 minute PDA (Personal Development Analysis) Assessment with a 90% reliability coefficient will highlight an individual or TEAMS:



  • Leadership Style

  • Decision-Making Style

  • Communication Style

  • Sales Style

  • Customer Service

  • How the individual prefers to be motivated & managed (Recruitment, onboarding & development)

  • Strengths & Development areas

  • Team Reports

  • Person to Job FIT / Match Reports

  • Person to Competency FIT / Match Reports

  • Encompassing customised & unique development areas from the PDA Report into an online 6-week self-development coaching journey MyPDACoach www.mypdacoach.com 

PDA Instructions

  • What is the PDA? (Personal Development Analysis) 

  • It is a powerful tool that through a simple, accurate and scientific methodology, allows you to describe and analyse the behavioral profile of individuals.

  • Please note the PDA is not a “test” therefore there are no right or wrong answers, you cannot pass or fail.

  • Completing the PDA should take between 10 and 15 minutes and should be done in a spontaneous, individual manner with no interruptions. 

  • Once you have the time and the adequate environment to complete the on-line PDA Questionnaire, please click on the link below:http://demowebafrica.pdaprofile.com/ 


Please email petahorn@mweb.co.za once your PDA Report has been completed.

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